Buro Reng’s most important tool is the BrandCompass. Everything we make comes about through this – call it – ‘Reng approach’. It is a personal way of working where good listening is just as important as graphic design.
Our BrandCompass helps you find out who you are and what you are going for. Once this is clear, your communication will gain more power and direction. The Buro Reng BrandCompass prevents you from getting lost in a forest full of communication options. From now on you know who you are, where you want to go and how to get there.
The BrandCompass consists of four phases
1. Explore–Who are you? What do you need? How are we going to work together? In this exploration phase we gain more insight into your communication question and the assignment becomes clearer.
2. Profile
–Through a questionnaire and/or workshop drawn up by Buro Reng, we determine your unique (company) personality together. This joint research into identity and motives forms the foundation for a strong profile.
3. Define
–Now that we know who you are and what you are going for, we can describe the assignment more precisely and move into the design phase. Sometimes phase 1 and 2 are enough to be able to continue independently. Then the report of this preliminary stage is also the end product.
4. Set course
–Together we determine your communication strategy. As soon as you claim and propagate a unique identity, you are easier to see and easier to find. And that definitely leads to more success.
